“The medium is the message” – Marshall McLuhan’s view is as applicable now as it was then.

New media and distribution channels such as DVDs, mobile phones, iPods, PDAs, Internet streaming and gaming consoles require – and produce – different narrative styles and techniques compared to ‘classic’ films.

Intervideo keeps an eye on current developments, follows new trends and examines what additional communicative possibilities they have to offer.

The decisive questions are: which medium does your target group use? How and in what environment? Can you reach your communicative goal more quickly, better or more cheaply by using an innovative medium?