You’re standing in the DIY store and looking for something. A salesperson comes over with a telephone held to his ear. He looks straight past you.

Such “yes, that’s happened to me, too” scenes are key to this successful training programme. By making a direct link to the experiences of the target group, we can convey your arguments quickly, plausibly and memorably.

It goes without saying that we don’t forget the hard facts but use the whole range of tools at our disposal, from caption insertion and separate information modules to supplementary training documents.

Interactive media offer a completely new way of mixing entertainment with information in training films. Classic educational principles such as repetition, positive/negative portrayals and simulation are effective and easy to implement.